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ABOUT US
Defining Beauty, Defining Trends

KSFBeauty is more than just an online retailer; we’re a community dedicated to empowering individuals to achieve their desired beauty goals. Our vision is to be the leading online destination for beauty and skincare products, offering a carefully curated selection of the most effective and innovative products on the market.

We’re committed to providing exceptional customer service, fostering a supportive community of beauty enthusiasts, and supporting sustainable and ethical practices within the beauty industry. Our mission is to inspire confidence and self-love through our carefully chosen products and personalized recommendations.

TIMELINE
OUR JOURNEY
Origins

Founded in 2019 during the COVID-19 pandemic, KSFBEAUTY was born from the founders’ personal experiences with skincare, especially dealing with mask-acne and eczema.

Strategic Partnerships

In 2020, KSFBEAUTY secured its first major partnership with AXIS-Y, becoming the exclusive distributor in Singapore. They also became the first and only distributor for Beauty of Joseon.

Growth and Expansion

In 2021, KSFBEAUTY expanded its brand portfolio, establishing direct relationships with Korean beauty brands to bring their products to Singapore.

Continued Success

In 2022, KSFBEAUTY formed key partnerships, such as with Torriden, now one of the top K-beauty brands in Singapore. Today, KSFBEAUTY remains committed to offering expert-curated skincare for the Singaporean climate.

Empowering Beauty, One Product at a Time.
KSFBeauty's Beauty Revolution.

To be the leading online beauty and skincare retailer, offering a curated selection of the most effective and innovative products to empower individuals to achieve their desired beauty goals.

 

Beauty, Community, and Sustainability.
Our Commitment to Beauty and Beyond.

KSFBeauty is committed to providing exceptional customer service, fostering a community of beauty enthusiasts, and supporting sustainable and ethical practices within the beauty industry.

We aim to inspire confidence and self-love through our carefully chosen products and personalized recommendations.